Upgrade your laundry routine with Forever New's Premium Gentle Laundry Liquid. Experience the same trusted cleaning power of Forever New Powder, now in a concentrated liquid form.
Proudly made in Canada, this eco-friendly formula is tough on stains yet gentle on sensitive skin and fabrics. Rinses clean, leaving your clothes fresh and long-lasting.
Key Benefits:
• Perfect for all laundry types, including delicates• Removes residue left by other detergents• Preserves elasticity, maintaining fit and shape• Safe for silk, wool, cotton, and other natural fabrics• Compatible with both HE and standard washing machinesHow it works:
The pH-balanced formula prevents color fading, keeps whites bright, and rinses clean without residue. Infused with natural silk extracts, it leaves lingerie feeling soft against your skin.
This 1L bottle is good for 50 loads, making it a cost-effective choice for everyday use. Formulated with plant-derived, biodegradable ingredients, it's free from phosphates, phthalates, and parabens.
Ingredients:
Nonionic and Anionic surfactants (plant-derived), glycerine (plant-derived fabric conditioner), Sodium Citrate (natural water softener), Enzymes (natural stain remover), fragrance (blend of essential oils)
Also available in an Unscented version for those with fragrance sensitivities.

The Forever New Premium Gentle Laundry Liquid is ideal for anyone seeking an eco-friendly, effective laundry solution. Perfect for families, individuals with sensitive skin, or those who care for delicate fabrics. Its 1L size is compact yet powerful, treating up to 50 loads. Use it for everyday laundry, from delicates to linens, in both HE and standard machines. Experience the difference with this premium, plant-based formula that's gentle on your clothes and the environment.